PR Services

Our forte is business-to-business PR services and media relations with a particular focus on financial technology, ITPR and hi-tech PR services. We measure what we do, monitor results and hone the strategy and ensuing campaigns accordingly.

Distilling the message

By quickly homing in on our client’s differentiation strengths, we develop PR campaigns and supporting collateral that create market position, impact and coverage.

We assist clients distill clear, concise messages to which we add competitive and market context to ensure you are contributing to the hot topics of the day and making your voice heard. By understanding the points of differentiation of your business we can quickly position you with journalists, analysts and other key influencers.

Fresh eyes on your business, our instincts for a story and creative handling lead to opportunities that may have been overlooked. Press releases alone are rarely the most successful route to coverage.

Writing

Words are the lifeblood whatever the media. Many of our writers understand very well the needs of journalists – because they are or have been journalists themselves. As well as in-house skills we can call upon a team of  accomplished writers who keep abreast of our chosen fields.

Once the strategy and PR campaign is agreed,
we simply get on with the job, so you don't have to.

  • Proactive campaign planning and strategy
  • Media relations
  • News distribution  - choosing the most effective method for the story
  • Pitching news and feature ideas
  • Case studies, e-newsletters, blogs
  • Bylined articles
  • Press briefings / one-on-one interviews
  • Reacting to competitive claims

Choosing the communication form

Blog or podcast? Social networking or press roundtable? Opinion piece or tip-off? Global, national or local distribution? Educational seminar or customer site visit? In today’s world of instant gratification and immediate communications, Saffron Communications delivers integrated PR strategies that cover all the bases. We know the best routes for creating and communicating your news. We also know that hitting the phones and making the most of our contacts, maximises the impact.