Campaign case study – Back to case studies

The Automation Partnership
SelecT automated cell culture system

The Automation Partnership collateral

Brief: To provide marketing collateral for the launch of SelecT and subsequent exhibitions together with a 'test drive-themed' mailing campaign. SelecT is the world's first solution to culture 1 to 168 mammalian cell-lines simultaneously and generate assay-ready plates on demand.

Saffron Communications responded with:

Overall concept: ‘You told us what you needed. We listened.’


  • Messaging and graphics for SBS exhibitions
  • Launch plasma screen multi-media presentation
  • Leaflet
  • Series of mailers (copy writing, design and print) with a motoring analogy:
    Cruise control; Class of its own; Economic to run; 5 careful owners
  • Mobile exhibition walls
  • Custom graphics and lighting-rig to dress equipment
  • Mailers, CD presentation of cell culture automation, CD on-body graphics, leaflet and exhibition graphics
  • Custom graphics
  • Human resources brochure, copy, design, artwork and print

Timeframe: On-going