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Syn~ Model-based software for the global securities industry

Currency

Profile:
Coexis provides next generation, model-based software solutions and technology to meet the dynamic business needs of the global securities industry. Saffron has provided PR, web site design and development, marketing consultancy and advertising services to Coexis since 2002.

Challenge (recent):  Transform the website into a solutions’ centric source of information which resonates with the challenges faced by investment banks, brokers, clearers and Exchanges.

Method: One briefing session and one 90 minute telephone conversation with Coexis executives. We evolved the web site copy and content in concert with the development of a new design and structure for the website. Photography for the new international currency theme was handled in-house.

Result:
The new site was up and running in 5 weeks with very little drain on Coexis’ management time. The content creation exercise is fuelling new ideas for PR.

Saffron Communications responded with

Overall concept and strapline:  Model-based software for the global securities industry

  • New web design
  • New web copy and content
  • Photography
  • On-going PR
  • Consultancy
  • Web site maintenance

Timeframe: 5 weeks

  • On-going services
  • PR consultancy and execution
  • E-bulletin newsletters
  • Web site content and maintenance