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Celoxica – Ultra low latency computing

Profile: Celoxica is changing the dynamics of financial trading providers with hardware-accelerated market data solutions which enable ultra low (sub-10 milliseconds) latency trading.

Challenge: Deliver a dramatic change in communications across the marketing spectrum simultaneously with the evolution of the new business strategy and direction. Create a web site to support and inform Celoxica’s new financial sector audience.

Method: Two briefing sessions to understand the transiton from an electronic systems level design tool and high performance computer circuit board supplier into an enabler of ultra low latency financial trading. Because of the spectacular business change there was nothing to be saved from the original site, so we started from scratch. Several design and messaging ideas were presented, helping to stimulate the creation process and help define the new Celoxica.

Result: The new site was ready one week ahead of schedule in a 7 week time frame. Simultaneously the strong and modern use of typography, signature illustration and newly created corporate colour palette were applied to other marketing communications including the corporate identity.

Saffron Communications responded with:

Overall concept and strapline: ‘pure acceleration and ‘ultra’ statements’

  • New web site
  • Hosting and site maintenance

Timeframe: 7 weeks

On-going services:

  • Ad hoc PR services -maximising the use of our strong contacts with the financial technology press, we have delivered results from a limited spend
  • Corporate identity and stationery
  • Packaging box sleeve design
  • Complete brand identity
  • Datasheets
  • Annual report